Fantastic, beautifully designed and engaging tool creates awareness about the slave labour that fuels our lifestyle by calculating your ‘slavery footprint’…eye-opening.
Tag Archives: cause marketing
Crowd-Funded Rainbow Warrior Campaign
2 MarGreat crowd fund-raising campaign site for Greenpeace from DDB Paris.
The campaign enables you to ‘buy’ elements of the new Rainbow Warrior in order to fund the ship’s construction.
An LCD screen in the on-board campaign office will cost you 500 euros while a biro will only set you back 1 euro.
Everyone who donates to the ship’s construction will have their name appear on the contributor’s list on board and receive a certificate of ownership.
The elegant website has an impressive cinematic feel and emotive soundtrack – it lets users navigate the new rainbow warrior via multiple views including 3D, to browse items ‘for sale’, as well as connecting to a live construction video cam.
If you want a piece of the iconic ship, act fast - real-estate is selling fast.
