Nike

 Tribal DDB Sydney (2005 – 2007)

Campaign: Nikeology

Copywriting & development of interactive e-learning challenges for NIKEology – a series of interactive training modules for footwear retail staff across NIKE product ranges: NIKE Pro apparel, NIKE+, NIKE Free, NIKE Football and NIKE Running 1, 2 & 3.

Awards

The NIKEology campaign won:

2007 Gold Medal – Montreux International Advertising & Multimedia Festival (Retail Category)

2006 Web Award – Outstanding Website