PS Trixi (2005)
Interactive Content Producer, Co-Writer
PS Trixi was a 13 episode online drama series & Alternate Reality Game (ARG) produced by Hoodlum Active P/L for Yahoo!7. PS Trixi kicked off with an innovative cross-platform viral campaign, establishing its lead character, Trixi, as a ‘real’ online DJ who’s sister, Max, had recently disappeared in mysterious circumstances.
Trixi enlisted the audience to help find her sister over 13 weeks as well as to feedback and contribute to her radio show and personal life. The series, targeted at 18-26 year old women, incorporated extensive VLOGs, podcasts, character blogs, narrative-driven games and user-generated content. It also enabled the audience to hack into ‘fake’ security cameras and webcams to spy on characters, witness seemingly ‘real time’ conversations and action and uncover clues to solve the mystery of Trixi’s sister’s disappearance.
Role
As the Co-Writer and Interactive Story Producer for PS Trixi, Marissa was responsible for storylining and co-writing the 13 episode series with Deb Cox (Sea Change creator and scriptwriter). Marissa was also responsible for the concept development and delivery strategy for interactive content and gameplay collateral, including online Flash games, interactive tools, online video, character-based mobile and email communications and user-generated content opportunities embedded seamlessly into the unfolding narrative.
