Bluebird AR – Online Drama & ARG
Bluebird AR – ABC Innovation
Written by Marissa Cooke
I was commissioned by the ABC to write scripts for the online video components of Bluebird AR – ABC’s alternate reality drama launched in April 2010, set around the leak of Bluebird, a clandestine geoengineering initiative created by eco-billionaire Harrison Wyld.
Proposing a fictional scenario set against a backdrop of real world possibilities, Bluebird AR took some of the conventions of the well-established alternate reality game (ARG) genre and pulled them into the relatively new area of online drama, to create a hybrid entertainment form best described as ‘participatory drama’.
Here are some excerpts:
