I’d not been into a Starbucks for about 6 years til last week in the United States and as much as I dislike this soul-destroying blight on (caffeine) culture, I noticed this interesting x-media promo, loyalty reward.
Pick of the Week offers a new free music pick every Tuesday at Starbucks via a download code printed on the reverse of a Pick of the Week card that’s redeemable online at itunes for the free featured track.
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Tags: cross-media promo, customer loyalty program, itunes, Starbucks
